Shane Read focuses not only the external, physical mechanics of persuasion but also on the psychological, inner game of persuasion—reminding us to take the time to be creative and yet focus on the end game as we capture the audience through compelling stories.

This is an organized, thoughtful work in which each part builds on what came before. Its pace is careful and consistent, ensuring meticulous coverage of every topic. Its case studies feature keen observations to both educate and motivate the audience to replicate their examples. Read highlights what is in a lawyer's control, saying that every person can study their craft and develop their techniques; but he also acknowledges that, because a person can't control the facts, focusing on what is in one's power is crucial. Thus, though the book's tools are many, the expectations it generates for their implementation are realistic, too. Winning at Persuasion for Lawyers is a compelling career guide that suggests clear means of excelling at courtroom speaking.

Shane Read exhibits two main strengths: He's a very engaging writer, and his book is full of well-chosen quotes from a wide variety of writers and public speakers ("Be yourself; everyone else is already taken"—Oscar Wilde). He buttresses these quotes with his own clearly phrased insights ("Never have a argument but instead have a conversation with the judge and deliver a visual presentation to the jury"). Public speakers of all kinds—and especially courtroom lawyers—will find this book invaluable. A comprehensive, empowering set of strategies for improving public speaking.

Shane Read’s masterful book on the art and science of public speaking will change your practice and your life—whatever your age and experience. We can all be trial lawyers if we follow his wonderful scholarship, discipline, and insights.

My search for a single book that distills and synthesizes the very best wisdom on persuasion is finally over. Shane Read loads up Winning at Persuasion with invaluable insights and guidance. Here in one volume is a clear, concise set of principles and examples that will enable and empower any lawyer to become a master at persuasion.

Shane Read got it right with this book. I love the combination of legal theory and the psychology of trial. If you follow Shane‘s advice, he can turn you into a great trial lawyer. Shane does a masterful job analyzing what Mark Lanier does in his trials to get such astounding verdicts. This book is loaded with great ideas that will help you improve your presentation before a jury.